Doorway sites are web sites that have been developed to rank highly in search results for specific search words or phrases. People visiting a doorway site as a result of a search engine query are presented with either a link to enter your main web site or they are automatically redirected into your web site.

Why use doorway sites?

If your company sells multiple products online it is impossible to optimize the main page of your web site so that it will cover all products for a search engine or Internet directory query.

Because of this limitation, every day you miss out on a large number of visits from qualified buyers specifically looking for specific products or services that you sell. They want to buy your product... but cannot find you! 

By creating doorway sites your company can create entry points to your main web site which focus on keyword phrases for their specific products and services.

Example: If you sell medical supplies, your main web site might be ranked well under the phrase "medical supplies" on many search queries. 

However, if the buyer types in a search for "surgical instruments" your web site will probably not be listed in the results. Perhaps the buyer types in "Disposable Medical Devices", again, chances are the order will go to one of your competitors because the main page of your web sites main page is limited in scope and cannot possibly get a high ranking on all of your products.

Doorway sites each have their own domain name, such as:

surgical-instruments-at-a-discount.com
disposable-medical-devices-r-us.com

Each doorway site also has its own title and meta tags, which focuses on the specific product or service that you wish to promote,

With doorway site you can be effectively listed in the search results for multiple search words and search phrases. 

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